let's talk

colombia

sxmuel

i created my reality

01realities

i created my reality out of trading, brands and websites. now i build other people's, from zero.

Here's the first one: the brand I co-founded. Step inside.

02what i do

create it first, make it better later.

From idea to launch, in four movements.

  1. 01 / 04

    Idea

    Understand the problem

    Before designing anything I take the idea apart: who it is for, what makes it viable and what would make it unforgettable.

  2. 02 / 04

    Identity

    Give it a shape of its own

    Name, tone, typography and symbols. An identity you recognise before you read it.

  3. 03 / 04

    System

    Build what sits behind it

    Web, 3D, data and automation. The system that makes the identity work every single day.

  4. 04 / 04

    Launch

    Ship it and keep going

    Campaign, content and what the numbers say. Launching is the first chapter, not the last.

Portrait of sxmuel at night, covering half the face with a hand
03 about

not everything fits in one category.

i move between artificial intelligence, digital products, brands, marketing, content, business, finance, trading, 3d, video games

That's why my projects move between artificial intelligence, digital products, brands, marketing, content and business. I like thinking about the system behind something as much as the identity of what I'm creating.

I'm a finance major: my analytical side makes me question how an idea works and what makes it viable. My creative side pushes me to give it a shape of its own.

This space gathers part of what I build, what I try and what I'm still developing.

In between: video games, content and experiments.

other things i've made